Brand/Advertising Consultant Overview:

Our brand/advertising consultant will help you ensure the successful promotion of your business. Our consultant will help you brand your business and oversee your advertising campaign in addition to exploring different marketing strategies to help you be as successful as possible.

New entrepreneurs and small business owners generally lack the ability to differentiate between how and why success happens for some brands and not for others. The main thing that most business owners do incorrectly is fail to create a brand. What’s worse, they don't even recognize they are making this critical mistake. Most entrepreneurs don't take advantage of all that is offered to them because they get fearful, bogged down or just don't know how to take the next step. Our consultant will ensure that this doesn’t happen. We are now offering this valuable service because we want you to be successful in creating your business.

Brand identity is the first thing that your potential clients think of. You need to be the client's first point of contact in your field in order to ensure your success. No matter what direction you want to take your business in, your brand needs to be strong enough that it insights loyalty in each and every client you touch, and we want to help you make that happen.

Our consultant services include the following:

Creation of an appropriate advertising budget

Assistance with Logo design

Assistance with choosing a custom Web site design, layout and host (optional)

Domain name registration

Assistance with marketing collateral design and layout

Copywriting/Web copy

Assistance with what advertising avenues will work best for your business and budget

INTRODUCING TIANA GOSTON

Background and education

Internship: TRB Brand Firm, Los Angeles

In taking a proactive approach to what’s new in the ever changing world of branding and advertising our consultant recently took the time to complete a six month internship with a leading brand firm operating out of Los Angeles, New York and London. While working directly with the CEO of TRB she gained a better understanding of the ins and outs of the branding world. She worked hand in hand with various business owners to help them create a brand for their businesses and move on to be more successful in navigating their way through their chosen marketplace.

Astone Agency – 2 years

While at Astone Agency our consultant assisted with the day-to-day management of a variety of client accounts with advertising budgets ranging from $10,000 to over $3,000,000. As the point person on these various accounts she provided input to internal planning, gathered and assembled background information and analysis and monitored and advised media placements, production deadlines and creative deadlines in addition to advising clients as to what the best plan of action would be regarding getting the most out of their advertising dollars.

CSU Fresno – Public Relations and Advertising

Devoted time:

With the purchase of this package, you will receive unlimited support from our consultant for a full 45 days. Beyond the initial 45 days, if you would like to continue using her services you may do so for a monthly fee that will be based on the amount of assistance you and our consultant feel that you will need to successfully run your new business.

Testimonial:

As a new business owner I was well versed in my industry but was unaware of exactly how to tap into my market and find clients. I knew the obvious places to look but still needed help with the not-so-obvious to really create my brand and retain loyal clients.

Luckily I was introduced to Tiana via a mutual friend who knew what I was struggling with. Immediately upon speaking with her I knew that she, not only understood what I needed, but cared about my ability to be successful. She began to drive me in the right direction and calls started coming in almost right away.

Through the creation of a cohesive logo, Web site and marketing collateral (which I did not have before) my business quickly became recognizable to potential clients. Tiana made sure that I was making the right connections and putting my business in front of the proper people through personalized advertising choices.

I’m happy to say, with her help, I have obtained various city, state and public contracts which have created a huge buzz for my business. Although I’ve been in business for myself for over five years now I still encounter some advertising roadblocks. Tiana has always been there to help me get around those blocks and help me keep my business relevant.

Since I hired Tiana as my personal advertising consultant I have seen a steady increase in my bottom line over the years. Obviously, some years have been better than others, but I have consistently done better from year to year and I couldn’t be happier with my company’s growth.

Joseph Daggett

Owner, Gateway Engineering

I’ve run a very successful niche boutique for over a decade now, but despite my experience, I still find myself needing help from time to time. My shop exclusively offers special event gowns and it can sometimes be tough to stay viable, especially in this economy. That being said, I found myself at a loss when it came to innovative new ideas to keep my shop above water in the off season.

I’ve known Tiana since she began college, and have always been impressed with her work ethic, so I decided to give her a call. Seeing as how she was already familiar with my business she instantly had some great ideas to put into play for me.

She recommended that I start getting involved with special events in my community which would open more eyes to what I had to offer. Until that point my clientele mainly consisted of ladies shopping for prom, winter formal and wedding dresses. I thought, “What a novel idea!” Tiana put me in touch with the special events coordinator of a local hospital. Since the hospital was privately owned, it was involved with a number of formal charity / fund raising events throughout the year and that was exactly the type of crowd I needed to attract.

The first event my boutique was involved in was a charity fashion show in 2005. I, along with various other retailers in the area, showed numerous pieces from our respective shops. It was an extremely chic, professional event with over 1000 people in attendance. I immediately had a completely new client base to tap into. The only cost to me to be involved was the donation of one of my dresses for a silent auction, a small price to pay for all the potential new business.

Since that first event I’ve been involved with several other charity events and sold countless dresses to those in attendance! Because of Tiana’s suggestions and connections I have a lucrative business all year round instead of only between the months of June and January like before. I would absolutely recommend her services to anyone who is interested in owning a lucrative business.

Shelly Schafer

I became acquainted with Miss Goston when she worked for Astone, the Marketing Firm that represents our company. Due to our confidentiality agreement I can’t discuss any details, but I can say that working with her was a complete pleasure.

Tiana and her team worked tirelessly on our account and within our first five years working with Astone we went from being the sixth most successful home developer in the Central Valley to the second most successful. The direction they took with our advertising showed to pay off ten-fold!

Tiana was our point person, and never once did I have to wait for a response in regard to our account. She was always on the ball and completely aware of what we needed to be successful. Having the ability to pick up the phone and talk to someone who understood our business and where we wanted to take it was priceless. I have nothing but good things to say about Tiana, her team and their ability to meet our advertising needs.

Christina M.

Internal Marketing, Company Anonymous

For 60 days, Tiana will work directly with you, her private client, to help you implement what you are learning and trying to achieve for a fee of $699.95 (less than $12 per day). She will discuss with you at the beginning what you've already done (if anything), what you want to achieve, where you've fallen short of your goals and anything else you want to discuss with her.

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